Optimize your Dental Office for Google My Business
There are many tools you can use to grow your dental clinic online. One of them is Google My Business. This tool is free from Google and it will help a dental business owner with their online presence. There are many different utilities you can use with this program to help your online presence.
You’ll be a part of Google’s local search results. This is a listing of businesses in the local area. It can include reviews, business hours, address, and other information that potential customers/patients need to find you.
To get more patients to your dental offices you should be using Google My Business.
Once you create your listing there is a Google map which is generated and this will synchronize with regular Google search which makes it easy for people to find you.
Patients will be able to locate your dental offices and get instructions about how to drive to your dental offices from wherever they are. This is a simple and effective way to market your dental business online and to help customers find you in a local area.
It would be very beneficial if you are in a large city (e.g. Chicago) and you have many other dental offices that are in competition. You need to utilize Google My Business so potential patients can find your dental offices.
Most searches online for products and services are done on the Google search engine. You need a decent rank on this search engine and the business tools provided by Google can help you achieve this.
Benefits to You
- This is a free service
- It doesn’t replace your dental business website
- It gives you presents on Google and shows that you are a legitimate business
- You get a quality listing on the most popular search engine
- Your business will appear on Google Maps as well as Google search so customers can find you with ease
Getting Listed
If your dental clinic has been in operation for a long time, you may already have a Google Business listing but if not, it’s very easy to set up. It’s a good idea to find the relevant category, so patients can find your dental clinic online.
You can enter all of the relevant information in your Google Business listing. You can add things such as the service area that your business is in as well as your clinic’s hours so individuals will know when your dental offices are open.
Use What is Available
You should use as many options in Google My Business as possible so customers can find you. This will help you optimize the listing so you can take advantage of all features that it provides for you.
Make sure all of the data that you entered into the forms are complete and accurate. If your dental office moves or you change information such as your phone number, make sure all of this is updated right away.
You can also optimize by adding photographs. You should also ensure that you manage your patient reviews and update this is often as possible. This will show potential clients that you care about your patients and are able to answer their individual questions about your dental services.
Summary
Google My Business can help your dental business grow. If you don’t already have a listing you should set one up as soon as possible. It allows you to find people in the general local area and improves your presence on the Google search engine. It also makes your dental clinic look professional and this is going to attract more clients that require your dental services.
