Keyword Research for Dental Websites

What Is Keyword Research for Dental Websites

Keyword research helps you understand what people are searching for online and discover other key search data. It’s an essential SEO strategy that enables you to identify and target the right keywords at the right time to maximize traffic and engagement. Without keyword research, it can be hard to identify the right keywords to focus on.

The Value of Keywords

keyword-research-for-dental-websitesKeywords have always been at the heart of SEO. People type keywords like “dental implants” into Google and other search engines to find information.

Every Dental Clinic website owner wants to rank for keywords related to their dental office web site. The thing is, not all related keywords are equal—keyword search trends change constantly. And then there’s the keyword competition from other dental websites to factor in.

To optimize your dental clinic’s website and your content for search engines, you need to know your primary and secondary keywords. Without these, your on-page SEO can be a hit-or-miss strategy.

How Does Keyword Research Work?

keyword-research-for-dental-websites-chicagoKeyword research is fairly simple. It’s based on the premise that if you know what keywords your audience searches for, then you can add them to your website content to naturally attract more traffic.

It makes sense then to learn what keywords are trending, view their search volume, and how much competition you have for them. You can get this data straight from search engines or use reliable third-party tools.

Google provides useful keyword research tools such as Keyword Planner, Google Search Console, and Google Trends. Plenty of other tools are available from other providers. Whether you use Google tools or third-party tools, you can view keyword performance, discover related keywords, check what keywords your competitors are using, and more.
Some of the most important keyword metrics include:

  • Search volume—how many people search for a specific keyword, usually measured within a given timespan i.e. a month, a year, etc.
  • Competition in organic searches—how many other dental websites rank for those keywords.
  • Search trends over time—whether the keywords have seen a surge in popularity, a dip, or have remained constant.
  • Number of total search results—the total results displayed by Google after each search.

Why You Should Do Keyword Research

keyword-research-for-dental-websites-torontoKeyword research is not something that only large dental websites corporations or brands should do. It can benefit all dental clinic website owners who want to generate more organic traffic. And it’s hard to find a dental office website owner who doesn’t want more traffic. But more than attracting people to your site, keyword research can be useful for a number of other reasons.

  • Generate content ideas your audience will be interested in.
  • Discover trending topics you can convert into engaging articles.
  • Better understand seasonal variations in search.
  • Better understand search intent, that is, what keywords patients use compared to simple visitors and other non-patients.
  • Differentiate yourself from competitors by using different keywords than them.
  • Get more out of your marketing and advertising campaigns by focusing on the right keywords.
  • Reduce your long-term SEO costs by focusing on the keywords with the biggest impact.
  • Improve your SEO ranking faster by avoiding keywords that are too competitive.
  • Learn what questions voice search users ask to discover content online.

The Bottom Line

Keyword research is crucial to SEO because it helps you understand both your audience and your competitors better. Without it, you may think you know the right keywords for your website. But you may be off the mark.

If you don’t research keywords, you can’t keep up with search trends, and differentiating your site from competitors will become harder. After all, no website wants to use outdated keywords.

In the end, keyword research can be a powerful tool in your SEO arsenal—use it to your advantage!

Dental SEO is a Dental Search Engine Optimization team headquartered in Ontario, Canada. We are a small team of SEO Specialists that only focus on search engine optimization for website of dental clinics, endodontists, orthodontists , periodontists and prosthodontists. If you would like a complementary SEO Audit, of your dental related website,  please contact us by using our web contact form.

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