Organic Keywords for Dentists
Organic keywords are at the core of search engine optimization (SEO). These keywords can be a valuable source of long-term traffic for your website and help improve your search engine rankings organically.
Organic keywords are important for just about any type of website, so you don’t want to ignore them or downplay their importance. Read on to learn more about organic keywords and how to find them using different keyword tools.
Organic Keywords for Dentists Explained
Over 5 billion keyword searches are carried out on Google every day. All of these use organic keywords, that is, words that searchers type into Google to find the information, product, or service they are looking for.
Organic keywords are free in that you can create content around any of them to attract organic traffic to your website. Compared to pay-per-click keywords used for advertising platforms like Google Ads, organic keywords are cost-effective in the long run. They can help you improve your website’s search ranking in a consistent and reliable way.
The bottom line is that you want to use organic keywords to attract traffic to your site. But you can’t use just any keywords. You need to pick relevant ones. And that’s what we’ll be talking about next.
How to Find Organic Keywords for Dentists
As we’ve seen, there are a lot of organic keywords that people search for every day. The challenge here is to filter them to identify the most effective ones for you. Organic keywords are not all equal. Here are some ways to spot the right organic keywords for you.
Use a Keyword Research Tool
Keyword research tools are developed to find organic keywords quickly and easily. These tools can help you find new keywords as well as keywords related to your current website content.
Most of them work in the same way—you search for a keyword and get related ideas. Some tools provide more information than others so you may want to invest in a paid tool for the best results.
Check out the following tools, all of which you can use or try for free:
- Keyword Magic Tool by Semrush
- Google Keyword Planner
- Ubersuggest
- Keyword Tool by WordStream
- Soovle
Use Google Analytics
If you already have plenty of content on your website, it’s a good idea to check which of your existing keywords perform well. You can then take them as the starting point for related keywords.
For example, if “cosmetic dentistry” is one of your best ranking keywords, you could explore related keywords such as “Cosmetic Dentistry New York”, “types of cosmetic dentistry”, or “cosmetic dentistry explained”.
To identify your top existing organic keywords, log into Google Analytics and go to Behavior > Site Content > Landing pages.
Look at the pages that get the most traffic and see what keywords you rank for best.
You can also improve the pages you rank well for by refreshing the content, expanding it, adding more visuals, generating more backlinks for it, and so on.
Use an Organic Keywords Research Tool
Another approach to finding organic keywords is discovering what keywords your competitors rank for and exploring related keywords you could tap into.
For this, you’ll need to use a competitor keyword research tool like Semrush’s Organic Research Tool or Ubersuggest. With these tools, you can type in your competitor’s URL and get a list of keywords they are ranking for. You can then get ideas for new content and pages.
Making the Most of Organic Keywords for Dentists
Once you have a list of organic keywords you want to rank for, you can start creating content around them including articles, visual content, and videos. You can also add some of them to your existing content if they are related to it.
Ranking for organic keywords is a process that takes time, so have patience. You will gradually see an increase in traffic. Good luck!
