On-Page SEO

On-Page SEO – What is it

What is On-Page SEO

One of the basic problems that beginners in SEO encounter is the realization that On-Page and Off-Page SEO are two different strategies. On-Page SEO often comes first, so let’s understand it in detail.

On-Page SEO: Definition

on-page-seo-dental-websiteOn-Page SEO, as the name suggests, refers to everything on the webpage itself that you use to improve your Search Engine Optimization (SEO) rank.

On-Page SEO consists of both the content on the page as well as the HTML code beneath it.

 

Importance of On-Page SEO

It wouldn’t be fair to compare the various pillars of SEO, but On Page SEO is frankly the most important of those pillars. In the beginning, search engines mostly focused on the Off-Page SEO factors to determine the authority of a website.

However, as search algorithms improved with time, search engines have started understanding the semantics of web pages. Thus, the content on a webpage plays a crucial role in deciding its rank on the search engine results page (SERPs).

Today, Google’s search algorithm specifically looks for webpages that have great, optimized content. At the same time, it penalizes those that do not adhere to the new rules. Thus, On-Page SEO has become absolutely vital if you have any hope for improving your search engine rankings.

Factors Affecting On-Page SEO

On Page SEO depends on a large number of factors. Fortunately, they are all available at a single location, and you can easily learn them with practice.

1. Title Tag

The HTML tag containing the title of your webpage is one of the first things a search engine encounters on your page. As title tags play a significant role in improving your On Page SEO, a wrong/poor title tag can certainly significantly damage it.

2. Meta Description

One of the crucial factors of On Page SEO is the Meta Description. The meta description contains the short content which would be displayed on the SERPs. A good meta description should be both descriptive and engaging, contributing to increasing the click-through-rate (CTR).

3. Header Tags

A header tag (H1, H2, H3…) is different from the title tag and refers to the title of your webpage that would be displayed on SERP. Like meta description, a header tag is supposed to describe the motive of the webpage while also arousing the curiosity of the reader. Google algorithm also rewards well-formed and standardized headers.

4. Keywords

Even those who know the bare minimum about SEO knows that keywords are extremely important. The right use of keywords is a long process to explain. But you should definitely avoid things like keyword overstuffing and keyword cannibalization if you don’t want your SEO to suffer.

5. Main Content

When somebody says “Main content”, it generally refers to the main body of the content on your webpage. It should be SEO-friendly with the correct use and placement of keywords. Good SEO content is one that is written keeping both the audience and search engines in mind. Simply adhering to SEO rules without caring for content quality always leads to bad results. It must be of high-quality and engaging but also optimized for SEO.

6. Image ALT Optimization

Image ALT optimization is also a very important On-page SEO factor. It refers to putting an alternative text for each image with using relevant keywords wisely. Good image optimization can open doors of Google Image Search for you, leading to higher traffic.

Conclusion

Though the above-discussed factors are the most important On-Page SEO factors, there are many more factors that make a good On Page SEO of a website. Some of these On-page SEO factors are:

  • XML Sitemap
  • Robots.TXT
  • Canonical Tags
  • Website Speed Optimization

On Page-SEO is an absolutely vital aspect of any SEO strategy that cannot be ignored at any cost. A good On-Page SEO not only optimizes a website for search engines but also makes it better for the like-minded search engine users.

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