SEO Basics

White Hat vs Black Hat SEO

White Hat vs Black Hat SEO for Dentists

Search engine optimization (SEO) strategies come in many flavors. They differ not only in their approach and efficiency but also in their intent and aims. Taking a closer look at the differences between white hat vs black hat SEO will help you understand why some SEO strategies can hurt your dental website.

White Hat vs Black Hat SEO – White Hat

white-hat-vs-black-hat-seo-dentalWhite hat SEO is the ethical way to do Search Engine Optimization for your dental related website. It entails following Google’s Webmaster Guidelines and focusing on providing the best experience for visitors. Organic long-term results take precedence over fast, short-term tactics.

What’s more, white hat SEO focuses on proven strategies like creating quality content and building backlinks organically to increases your dental website’s ranking in a sustainable way. White hat SEO tactics withstand search engine algorithm changes and help promote the natural growth of your website.

Common White Hat SEO strategies include:

  • Publishing fresh content that’s valuable to your target audience
  • Researching keywords to identify the most relevant and effective ones
  • Using keywords naturally, in a way that doesn’t diminish content readability
  • In-depth web page optimizations of titles and meta tags using on-page SEO strategies
  • Optimizing images and visual content for search engines
  • Improving web site speed and design to increase usability
  • Building backlinks naturally through guest blogging and encouraging social media shares

White Hat vs Black Hat SEO – Black Hat

white-hat-vs-black-hat-seo-blackhatBlack hat SEO goes against search engine guidelines. Rather than creating a better user experience, it focuses on manipulating search algorithms to deceive Google and other search engines.
It may employ link buying or link exchanges to generate backlinks fast. It may use self-run networks, content generation tools, and other automated software to feed search algorithms links and content and create a false sense of value.

Common Black Hat SEO strategies include:

  • Content duplication to make a website appear larger
  • Scraping content from other websites
  • Keyword stuffing or overusing keywords to attract more search queries
  • Cloaking or hiding links to trick users into clicking them
  • Spamming social media and blogs to generate backlinks
  • Redirecting traffic to satellite sites or unrelated advertising pages
  • Link building using low-value, irrelevant websites
  • Trying to sell affiliate products or services without providing actual value to visitors
  • Spreading malware or viruses deliberately or by association with dubious websites or networks

White Hat vs Black Hat SEO – The Verdict

White hat SEO is what successful dental websites do. Black hat SEO may promise spectacular short-term results, but it’s simply not sustainable. Unscrupulous website owners may get away implementing some black hat SEO tactics, but sooner or later Google will penalize them.

Black hat SEO is not only ineffective but quite dangerous for your dental website. Constant algorithm changes and penalties from search engines are just two reasons why you want to avoid it.

When working with an Search Engine Optimization expert, it’s important to ensure that they don’t use black hat SEO. If they do, it’s your website that may suffer.

Ask your SEO expert to explain all the tactics he or she uses. If you notice anything suspicious or that you don’t understand, ask for clarification. Black hat SEO tactics are not always obvious—you have to watch out for them.

Additional Dental SEO Resources

  • Google’s Webmaster Guidelines – Following the General guidelines will help Google find, index, and rank your dental website.
  • Bing’s Webmaster Guidelines – Following these guidelines will help with indexing of your site on Bing. It will also help you optimize your site to increase its opportunity to rank for relevant queries in Bing’s search results.
Show More