Search Engine Optimization Tools
SEO Tools for Dental Websites
Following good SEO practices doesn’t just mean that your dental clinic website will appear more professional and authoritative. SEO helps you appear in people search results by telling Google that you are what they’re looking for. Discovering how to use Google’s algorithms in tandem with SEO is the first step to getting your dental clinic website into the top results of your local clientele.
Basic good practices of Search Engine Optimization will get you far, but the right tools can help you use those practices to go all the way. Here are 5 must-have SEO Tools for Dental Websites that will make your website stand out against your local competition.
SEO Tools for Dental Websites
Google Trends
You need to stop thinking of Google as the enemy when trying to improve the SEO of your website. Google’s search algorithms are what makes SEO possible in the first place and the website itself offers several tools to help you use it to your advantage.
The two big ones are: Google Trends and Google Analytics
Google Trends is a free SEO tool that lets you see data on how popular certain search terms are compared to others in the searches being conducted by people in your target market. By including topics that are currently trending on your website, you can attract search traffic to it.
Google Analytics
This is another free tool provided by Google that helps you understand the impact of your SEO practices on your website by tracking its activity. For those that really want to evaluate the quality of their website’s marketing and content, Google Analytics gives you detailed reports that help you see the impact of your marketing so that you can optimize your website’s performance.
Answer the Public
Answer the Public is a coverage reporting tool that gives you detailed reports on the search terms used by people in your targeted field. While Google Trends helps you compare terms, Answer the Public gives you the terms themselves to redirect your website’s marketing to match what your potential clients are looking for.
Majestic SEO
Link building is how you connect your website to the network of authoritative information that Google wants to prioritize in its search results. Majestic SEO is a self-proclaimed “link intelligence tool” that allows you to analyze the URLs that link to your site for their trustworthiness and effectiveness. When used properly, this analyzer gives you an overview of the information network in your field, giving you a distinctive edge over your competition.
Moz Pro
Moz Pro is one of the most well-known SEO toolkits. While not free, it could be your hub for all your SEO needs, including valuable analytics on your website’s traffic, recommendations on how to optimize your content, research on the latest keywords, and tracking tools that tell you which aspects of your marketing initiatives are actually working for you.
SEO Tools for Dental Websites – Summary
SEO tools help you take charge of your dental website’s marketing and content effectiveness. The amount of data available to you may be overwhelming at first, but once you learn how to interpret the information that these tools can give you, it could be your secret weapon against your competition, taking you and your business’s website to the next level.
Search Engine Optimization Tools
- Google Trends – Explore how Google data can be used to tell stories by analyzing popular search queries
- Google Analytics – a web analytics service that tracks and reports website traffic
- Answer the Public – Answer The Public listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
- Majestic SEO – Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. Enjoy award-winning data from one of SEO’s most established brands.
- Moz Pro – Powered by our industry-leading SEO metrics — including Page Authority
and Domain Authority — Moz Pro gives you the highest quality data to do your job.
