Web ContentSEO Basics

How to Write Dental SEO Articles

How to Write Dental SEO Articles

Dental SEO articles help your dental website rank higher in search engines. They make your content easier to discover and can also sustain your inbound marketing strategy.

You can publish Dental SEO articles on your website as well as on other websites related to your niche. The second strategy entails adding links to the article to build backlinks and direct traffic to your site.

In this quick guide, we’ll show you how to write Dental SEO articles that both search engines and human readers will like.

Step 1 – Research Your Keywords

dental-seo-articles-keywordsYour keyword research can inform the topics you choose to cover in your articles. You want to pick topics that include keywords or that are at least related to them.

It’s good to make the distinction between primary keywords and secondary ones. For each SEO article you write, choose one primary keyword that ideally should appear in the title and the first or second paragraph of the article. A primary keyword should have a density between 0.5-2%. That means it should appear between once per every 200 words and twice per every 100 words.

Secondary keywords should be related to the main keyword. You can sprinkle these throughout the article including subheadings. You want to fit these in naturally and make sure they are related to the topic and main keyword.

Step 2 – Add Links

Dental SEO articles should contain two types of links: external and internal. Include external links to reputable websites when citing a study or providing a fact to verify the information. Internal links point out readers to other related articles already published on your website.

They are meant to be useful and to help keep readers on your site for longer. When adding links, make sure to add them as an anchor text that includes two to three keywords.

Step 3 – Keep the Formatting Clean

Using subheadings, short paragraphs, and bullets or numbered lists where applicable makes your article easier to read. Formatting contributes to a better web page experience for readers, something that Google values. At the same time, well-formatted articles look better and are easier to read on mobile.

Step 4 – Avoid Duplicate Content

SEO articles should be original. You don’t want your articles to include any duplicate content as search engines will spot this. That’s why it’s best to rewrite and paraphrase information if you’re taking it from another source. To make sure you avoid duplicate content, use a free plagiarism checker.

Step 5 – Add Visual Content

dental-seo-articles-visualVisual content such as images or graphics makes information easier to scan. It breaks chunks of text and makes the content more interactive. Visuals can also help illustrate information to assist with retention and comprehension.

Step 6 – Provide Value

Your Dental SEO articles should provide useful information related to your business or mission. Rather than promoting your brand directly, SEO articles often work best when they answer questions and provide solutions related to what you are offering. Also, you want to ensure your SEO articles are backed by research and free from grammatical errors.

Step 7 – Optimize Your Articles for Sharing

By following all the steps above and adding social media sharing buttons to your website, you can encourage readers to share your articles. Google and other search engines take social sharing as a favorable rank signal and will give your content more weight.

Dental SEO Articles – Final Thoughts

In the end, remember that optimizing your dental website articles for search engines shouldn’t come at the cost of sacrificing quality. Your Dental SEO articles need to be engaging and read well. They should be written for people, not search engines. Today, when Google is smarter than ever at establishing the value of content, making your SEO articles useful and enjoyable is more important than ever.

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