Web Content

SEO Optimized Article

5 Recommendations on Creating an SEO Optimized Article

SEO optimized articles are at the core of on-page SEO. They can draw potential patients to your dental website, increasing your traffic organically. What’s more, they tick many of Google’s content checkboxes to help your dental website climb higher in the search results.

But what makes the difference between an SEO optimized article and a non-optimized one? What should you focus on to see the best results in the shortest amount of time?

SEO Optimized Article – Recommendations

Here are some key recommendations for creating an SEO optimized article this year.

1. Choose a Keyword with a Good Search Volume

seo-optimized-article-keywordsUse a tool like the Google Keyword Planner in Google Ads or SEMRush to identify keywords for your article. If you know the topic of your article, use it to find relevant keywords. Otherwise, you can use keywords as inspiration for dental topic ideas.

The whole idea behind researching a primary dental keyword for your article is to ensure that people are actually interested in the topic. A good search volume reflects that interest.

Once you have the keyword, you want to use it in the title, URL and in the article when it occurs naturally. Google is smart—you don’t have to overuse the keyword for search engines to understand what your article is about.

When you can, you should add the keyword to the opening or closing paragraph, but that’s not a hard and fast rule. The same applies to secondary keywords, or keywords related to or derived from your main keyword. You want to add these to your article when they fit in naturally, but you don’t want to smuggle them in if they affect the quality and readability of the content.

2. Format Your Article with Subheadings and Bullets

seo-optimized-article-fresh-contentGood formatting is important for Search Engine Optimization. When you add subheadings and bullet points to your article, the readability of the article increases. Search engines will also understand your content better.

If you can insert your primary or secondary keywords in subheadings, that’s great. But don’t force it. Ideally, you want to add a subheading at least every 150 to 300 words in your article. Make sure to mark subheadings with the right tags: <H2>, <H3>, <H4>, etc.

3. Add Visual Content to Your Article

Add at least one relevant dental image to your article—it makes your page more engaging, which is important for SEO. Also, ensure the image title and alt tag describe it accordingly.

For longer articles, consider adding an image every 300 words or so. You can also add infographics, videos, and other content to your article. It’s good for SEO.

4. Add Some Links

seo-optimized-article-linksBoth internal and external links are good for SEO. To be clear, we’re talking about inbound links here, not links that other sites use to link to your content.

Use internal inbound links to link to other content you’ve published on your site, or to a page on your site that’s relevant to your subject.

Use external links to link to authoritative websites. You can’t add external links to all types of articles, but when they are relevant to users, it’s good to use them. That’s what Google’s John Mueller advises in an SEJ article.

5. Provide Actual Value in Your Article

Time spent on your dental site, shares, links to the article, and traffic to the article are all major search engine ranking factors. If your article is informative and engaging, if it answers questions and solves problems, it can generate all of these.

Ultimately, focusing on quality content is the best strategy for creating awesome SEO articles. The other strategies, such as adding keywords or links, follow from that. Google is smart enough to figure out what makes an article good and will give it precedence over a poor one that’s overoptimized.

In the end, remember—the quality of the article is what really matters.

SEO Optimized Articles – Additional Resources

  • Google Keyword Planner – Keyword Planner can help you research dental keywords for your Search campaigns
  • SEM Rush Keyword – Start your keyword research with the biggest keyword database on the market.
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