Google My Business for Dental – Get More Patients
Want to drive more patients to your dental clinic? A Google My Business (GMB) profile, optimized to serve your needs, can help.
GMB is a free, easy-to-use tool. You will not just be more discoverable online but also keep patients well informed about your dental clinic. Plus, a GMB listing will help add credibility to your dental office.
Ready to take full advantage of your GMB account? Follow the tips below.
1. Fill Out Your Whole Profile
To improve your search rank, make sure you fill out your entire GMB profile. Give Google accurate and up-to-date information about your dental office.
Provide your address, contact details, description, website, category, attributes, and more. These details will make it easier for potential patients to find and relate with your dental clinic.
Also, use the right keywords to drive better search results.
2. Make Your Listing Pop with Photos
Don’t underestimate the power of photos. They will make your listing catch eyes. Besides, why tell your patients about your dental office when you can directly show it to them?
Use a logo for your profile to make it stand out. Next, add images showcasing your location, products, employees, and happy customers.
3. Take Advantage of Extra Features
Google My Business offers tons of extra features for you to use. These will help you interact better with patients.
You can add dental services, promote coupons, display special events, and even include a link for online appointments.
You can also link back to your social media pages and profiles. Doing so will help make your listing more engaging.
4. Regularly Update Your Page
Know a common mistake dental clinic owners make? They set up a Google My Business for Dental account and then forget all about it. Remember, you need to keep your account up-to-date.
Start by posting news, updates, special offers, and events. This will keep your profile fresh and generate traffic.
You can also create a calendar to plan out your posts in advance. This will make you regular with your posts. Plus, your posts will likely have a bigger impact on your dental clinic.
5. Ask Patients for Reviews
Patients trust other patients’ reviews. Good reviews can really help your dental clinic accelerate and improve your Google ranking. So, make sure you ask patients to leave a review on your listing.
But it doesn’t stop there. You need to respond to every last one of those reviews: the good, the bad, and the ugly, too.
6. Answers FAQs
Your profile has a section where patients can ask questions about your dental clinic. Always, always remember to check in and answer those questions.
There’s really nothing worse than patients waiting for answers for weeks.
You can also post relevant questions of your own and answer them. This way, your profile will look more engaging and have a better search result.
7. Pay Attention to Insights
Your GBM profile also lets you check your insights. These will help you fine-tune your dental business strategy.
You can easily see where your patients are coming from and how they are finding you. Also, you can check what keywords, posts, photos, and links perform the best.
Google My Business for Dental – The Bottom Line
Whether you have a small, local dental clinic or a family-run clinic, a Google My Business for Dental account is a must-have.
Your Google my Business for Dental profile will make it easier for potential dental patients to find you. It’s also a great platform to tell patients about your products, services, experiences, and more.
But once you have your account up and running, make the most of it. Fully optimize your listing, make it eye-catching with photos, regularly update it, ask patients for reviews, and answer their queries.
Just following these simple tips will make your dental office stand out.
