SEO for New York Dentists – Why It’s Important
As a New York Dental website owner, you probably hear the words “search engine optimization” quite often. But should you still bother about SEO this year? Aren’t most of your patients these days on Facebook and Instagram?
SEO can work alongside social media marketing and all your other marketing strategies to help you grow your dental practice in New York. More than that, SEO is fundamental to maintaining a strong online presence today. Here’s why SEO for New York Dentists is important to your dental website presence.
SEO for New York Dentists – Increases Your Quality Search Traffic
Optimizing your New York dental website for search engines will increase your position in the search results page (SERP). It can also help you rank for more keywords, which means more opportunities to be discovered online. Dental websites with an SEO strategy in place attract more relevant traffic.
For many dental websites, search engines continue to be their main traffic source, topping ads and social media by a large margin. What’s more, search engines represent an organic, non-intrusive, and cost-effective source of traffic to your New York Dental website.
SEO for New York Dentists – Helps You Generate Leads
The traffic SEO brings you is not generic. It’s optimized with your dental business goals in mind. People who use Google, Bing, or Yahoo! to find your dental site have a search intent and could become your patients.
The same cannot be said of social media users, who are usually not in “buying mode.”
Unlike other lead generation strategies, SEO can help you attract new clients at a lower cost. Long-term, it’s usually cheaper than running ads.
SEO for New York Dentists – Consolidates Your Authority
Leading websites and brands consistently rank at the top of the search results. People today often associate the top results in the SERPs with quality and reliability. You’re not likely to find low-value websites or businesses that rank well organically in search engines.
When your New York Dental site is there at the top, it gains credibility. Few other strategies can help you generate more brand awareness than SEO.
SEO for New York Dentists – Improves the User Experience
The on-page strategies SEO relies on, help you better structure your content, improve your web design, and make your dental web pages easier to discover.
SEO is not just about adding keywords to pages—it’s about improving website speed, polishing your web design, cleaning up code, adding effective meta tags to pages and more.
All of these give your website a nice polish and can make it shine.
SEO for New York Dentists – Differentiates You from Competitors
If you’re facing stiff competition from other dental websites in New York, SEO can help you gain an edge over them. Your competitors may have bigger marketing budgets, but if you understand your audience well, you can use SEO to rank above them in Google.
Think of SEO as a tool that rewards those who use their business insights and knowledge of the internet to their advantage.
SEO for New York Dentists – Maximizes Your Mobile User Visibility
Google accounts for over 95% of mobile searches worldwide. No surprise there since Google Now and Chrome are installed by default on many mobile devices.
You don’t even have to offer local services or sell products to want mobile users to find your site. Many people today surf the web exclusively on mobile. In other words, without proper SEO, you can lose a lot of traffic.
The Bottom Line
As you can see, the case for investing time and effort into SEO is strong. Google is the go-to place for finding information online for many people. Neglecting SEO can significantly affect not just your online visibility, but your reputation.
When used effectively, SEO is a powerful tool that can help you grow your dental business. Ultimately, that’s why SEO is so important. Not because it makes Google like you, but because it makes it so much easier for people to find your New York dental website.
